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AUSTRALAB NEWSLETTER www.australab.com www.australab.com The name says it all … What’s in a name – or, more precisely, a brand name?You might be wondering:What’sthe advantage of theAustraLabAus- tralian trademark license for cosmetic manufacturing and cleaningproduct formulas?There’s much to be learned from the multi-national manufacturers -they have market research budgetsrunningwell into the millions. It has an annual income of around $80 billion (increas-ing every year), assets of around $135 billion and manufactures undermore than 100 different brand names.One of these brands is theAussierange of hair care products – sham- poos, conditioners and styling aids, with packaging featuring the iconicAustralian kangaroo. Procter Gamble realized the international valueof a range of products with an Australian theme, and purchased thebrand for an undisclosed sum several years ago. With 100 top quality, professional formulations (and over250 unique label designs) for hair care, skin care, sun products, toilet-ries, household and industrial cleaning products, the potential is unlim-ited.When you’re starting out in the cosmetic manufacturing and cleaningproduct formulas industry, the AustraLab trademark license not onlyprovides instant marketplace credibility for your products and yourcompany, it helps generate immediate sales through the attention-grabbing, unique labels and worldwide reputation of the high qualitystandard of Australian products.
It will save you countless hours andtens of thousands of dollars in graphic design fees – allowing you toconcentrate your efforts on money-making activities.
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Comment must not be empty. You must be logged in to leave a comment. Submit Characters: … What’s in a (brand) name?
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